OUR APPROACH
Forget what you know about legal advertising. At SP Media, our ad design is different and our results have been gamechanging.
You’ve seen the ads. A lawyer looks at the camera and delivers the same message another lawyer delivered thirty seconds before and another lawyer will deliver thirty seconds after. “If you’ve been injured,” or “We’ll fight for you,” or “We’ve recovered millions for our clients.” While they use the same basic template and hoping the public somehow separates them from every other lawyer telling people the same thing. You don’t mediate like every other lawyer. You don’t argue in court like every other lawyer. Why would you market your firm like every other lawyer?
Our method disrupts the template, and with it, the market. We allow viewers to eavesdrop on attorneys sharing their thoughts with their colleagues about the work and the values that are important to them. And instead of asking people to trust you, giving people a reason to trust you.
Our approach is driven by research and perfected by listening to you. The results have been nothing short of groundbreaking.
SERVICES
SP Media creates unique and targeted television, digital and radio ads specific to law firms. We can also work with partner organizations to develop mail, text, phone and public relations strategies within your firm.
Marketing Expertise
Decades of experience disrupting the market.
Ad Production
Cutting edge creativity for TV, radio and digital.
Media Planning
Placing your ads for maximum impact with targeted audiences.
Outdoor Advertising
Eye-catching design and placement on billboards, busses, benches and more!
OUR WORK
We value your time and resources. Our filming format provides fresh and powerful creative content that we can use for an extended period on multiple platforms including television, digital, and radio. We are often able to get a full year’s worth of fresh marketing material from a single shoot.
In addition to our unique creative, we work with expert media buyers who target the right audience with the right message. They have decades of experience in buying with more than a billion dollars in television, digital, and radio ads. Our in-house experts will maximize your time and investment.
OUR PARTNER TEAM
The SP Legal team brings decades of experience in advertising and marketing across every major platform. We are driven by professionalism, and we pride ourselves on listening and working collaboratively with you.
Gary Yordon
A ten-time EMMY Award winner, Gary has produced and directed the marketing for more than 250 local, state and federal candidates as well as public sector amendments and referendums. Gary was a three-term Leon County, Florida commissioner and was the only elected official in Florida ever to be nominated for the John F. Kennedy Profiles In Courage Award.
Gary hosts the popular CBS Television political program, The Usual Suspects and founded the media and political consulting firm, The Zachary Group, specializing in law firm marketing and design. Gary is a national award winning columnist for Gannett Newspapers and an American Advertising Federation Silver Medalist for lifetime achievement in Advertising.
Terrie Pickerill
Terrie Pickerill is a Founding Partner at SP Media Group. She has worked on successful marketing campaigns for a wide range of law firms, corporations, and political candidates.
Prior to forming SP Media, Terrie spent 13 years at Axelrod and Associates serving as Senior Producer and then Senior Vice President. There she worked closely with former White House Senior Advisor David Axelrod on many of the most hotly contested political campaigns of his career, including Barack Obama’s historic campaign for President of the United States.
Applying years of experience storytelling for political campaigns, Terrie has helped disrupt the market for law firms across the country.
Ken Snyder
After a 15-year run of managing winning campaigns for U.S. Senate, Governor, Congress, and Mayor, Ken formed a media firm in 2004 and became known as a message expert, with a knack for winning underdog races.
As a media consultant, Ken has produced award-winning ads for candidates and initiatives across the country. Ken built on his record of successes in helping candidates score stunning victories, by creating disruptive ads that have helped his law firm clients increase their market share by significantly increasing the number of their signed cases.
Jaclyn Laske
Jaclyn’s entrepreneurial spirit and digital expertise spans over 18 years. She launched her first business at age 15 and hasn’t taken a breath since. Jaclyn graduated from NYU in 2007 and was fortunate to be at the forefront for the emergence of digital marketing in New York at both publishers and media agencies. Jaclyn moved to Chicago in 2014 where she quickly found herself knee deep in digital planning and activation for the 2016 presidential election, followed by a plethora of state and local campaigns in 2018. These experiences have contributed to a unique skill set that allows her to problem solve with both a technical and creative lens. Her core areas of expertise are in media planning & buying, digital strategy, social media, ad ops, biz dev, client relations and team building.